
Wasted Opportunities
Tour tales and stories from the road
By Dan Hawcroft
For more than six years, Dan Hawcroft lived a whirlwind existence as Personal Assistant to Ian Fraser Kilmister, better known as the one and only ‘Lemmy from Motörhead’. Dan’s journey through the live music industry is truly remarkable, from modest beginnings in his band's rehearsal space to stadium filled gigs and securing a place in rock’n’roll history.
‘Wasted Opportunities’ is Dan’s story…
It's a journey through the highs and lows of life on the road; where drugs, parties, and the unpredictable nature of live music collide. Through Dan's candid reflections and an immersive mix of audio, art, photography and print design, ‘Wasted Opportunities’ transports us into a world where the legacy of rock’n’roll truly comes alive. It’s a tribute to the musicians that Dan has worked with, to the crews who keep the shows running, and to the fans who are the lifeblood of it all.

The Book

'Wasted Opportunities' is a captivating exploration of life on the road, offering readers an unparalleled glimpse of intimate moments and behind-the-scenes experiences of Dan Hawcroft's career. The books narrative is accompanied by stunning original illustrations, never-before-seen photos from Dan's personal collection, and over five hours of exclusive audio content.
The first edition print run is exclusively limited to 500 copies and features:
276 Page Individually Numbered Case Bound Book
Foiled Presentation Slipcase
Hand-Signed by Dan Hawcroft, Creative Director Ben Firth and Art Director Neil Bowen
Foreword by Wes Orshoski (Director & Producer of 'Lemmy: 49% Motherfu*ker. 51% Son of a Bitch')
Commissioned Illustrations by over thirty International Artists & Contributors
Concert Poster Art
Rare & Unseen Photography
Over Five Hours of Enhanced Audio Content hosted by Billy Lunn of The Subways and featuring exclusive guests.
Individually Numbered Cased Collectors Edition Holographic Tour Laminate



‘Wasted Opportunities’ is a one-of-a-kind rock ’n’ roll collector’s item.
The book showcases exclusively commissioned artwork through collaborations with artists and illustrators from around the world, including Joe Tamponi, Shaun Sepr, Joseph Cox, Luis Berger, and many more. These artists, specifically chosen for their historical or project-related connections to Dan, add a unique visual dimension to the stories. Additionally, the book features unseen photography, handwritten notes, touring memorabilia, and a collection of exquisitely illustrated concert posters.
Owners of the book will also have exclusive access to a companion podcast hosted by Billy Lunn, the frontman of British rock band The Subways. This audio series features over five hours of intimate conversations between Billy, author Dan Hawcroft, and some very special guests from within the pages. The episodes follow the narrative, encouraging readers to listen at appropriate points within the story to gain a deeper insight into Dan’s life on the road.


The Book

Wasted Opportunities: Tour Tales and Stories From The Road is available to PRE-ORDER NOW. This exclusive First Edition will not begin shipping until APRIL 2025.
Each individually numbered copy will be accompanied by a corresponding Cased Collectors Edition Holographic Tour Laminate which will give you access to over five hours of audio conversation and other behind the scenes content. Please select at the checkout from:
Cover - Book Numbers 001-100
UK Tour Bus - Book Numbers 101-200
US Tour Bus - Book Numbers 201-300
The Tequila Stuntman - Book Numbers 301-400
Cassette Head - Book Numbers 401-500